Promote Multiple Products :
Noticed how I recommend promoting a variety of affiliate
offers? You might wonder which ones to promote…
My answer is all of them!
Some marketers make the mistake of promoting a single product.
Remember every market is full of multiple people with multiple
problems. Your job is to ultimately offer
people with a selection of different way to solve
the problems they’re currently experiencing.
Generally speaking, I’d start with the product that has the highest
payout and/or solves the biggest problem
in your niche. From there, you move on to other offers.
Become
a Mini-Expert on Each
Product
Unfortunately this needs
to
be said…
You should
review (and try) every product
you promote. This is the best way to help people make an accurate
buying decision.
In my opinion, most “product reviews”
are a joke. Usually you can tell in the first minute if the person hasn’t actually
used this product.
These ‘reviews’ are full of puffed-up, over-hyped crap that doesn’t
show what it actually does.
You need to be different with the products
you promote. Go through the material. Check out all the features.
Try it in your personal life. Look for the
benefits that help “sell” it to subscribers. Then give an honest reason why people should
check it out.
What if you can’t afford to buy an affiliate product?
You don’t have to!
Simply email the product owner and
ask for a review copy. Explain that
you’re building a niche site and want to promote
his (or her) product. Odds are
most product owners will provide
a review copy.
Obviously this technique
doesn’t always work. But it never hurts to ask.
The best product
reviews come from marketers
who actually use what they’re promoting. People want to see how it’s helped
you. That way, it’s easier
to imagine how it’ll help their lives.
Use
Sales Tools
Most quality
affiliate programs come with a catalog of tools that make it easy to sell their offer. These can include:
•
Banner ads and product images
• Swipe email
messages
•
PLR articles and content
• Free reports
you can give away
•
Keyword lists
• Audios and videos you can customize
• Links to different sales
mediums (ie: video
sales letter vs. traditional
sales letter.)
You should go through all the sales tools that a program
provides. At the very
least, you’ll get an idea of how to promote this offer.
In addition, you can use the articles
and email swipes to create written content. I think it’s important to put things
in your own words, but these sales tools are great for inspiration and ideas.
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