Affiliate Marketing Strategies #29– Find Out What People Want And #30 – Follow a Problem & Solution Format

Okay, we’ve covered niche affiliate sites.

Now let’s talk about the importance of creating an authority affiliate site…

My best success with affiliate marketing happened when I started building authority sites.

Don’t believe me?

Starting in 2006, I focused on a single niche; ignoring all the other “opportunities.”

It wasn’t easy. But this dedication has led to a full-time income.

Only after four years, did I move into a second niche (my Steve Scott blog.)

I plan on staying here for the long haul because I’m a firm believer in the power of focus.

Simply put: One Niche = Full-time Income

Or as I like to say it: “One Niche to Rule Them All”

When you’re in a single niche it’s simpler to maximize the money you generate. For instance, you’ll get to:
• Learn the language and buzz words that prospects use
• Find out what really goes on in the mind of the customer
• Identify information gaps
• Reuse and recycle previously published content


• Spot new products that can generate additional income
• Network with key figures in a market to expand your reach
• Build a loyal group of followers who will listen to anything you say

This is just the tip the iceberg. The possibilities are limitless when you give 100% attention to a niche. It’s easy to make money when you’re completely immersed in one subject.

So let’s talk about authority sites and how they can be used to increase your affiliate income…

 Find Out What People Want

You might think this one is obvious. But a great way to make more money with affiliate marketing is to find out what people want. To do this, I recommend setting up a simple poll and ask your followers a few simple questions.

Get started by analyzing the posts, articles, and emails that get the best response. See which questions come up the most. Then use this information to survey the needs of your audience.

You can use tools like the WP-Polls Plugin or Survey Monkey to set up a simple poll. Just start by asking things like:

•      “What is your biggest obstacle with       ?”

•      “What is the one skill you’d like to master?”

•      “What is the one product that has helped you the most?”

You’d be surprised at how a few simple questions helps you find the perfect affiliate product to promote. People will go out of their way to tell you what they want. All you have to do is ask!

 Follow a Problemà Solution Format

Another key strategy is to talk about a problem and then provide a solution. There are three reasons why this is important:

First it demonstrates empathy. These words show that you understand their situation. You know what they’re feeling because you’ve been there yourself.

Next it creates agitation. Presenting a problem creates a sense of incompletion in their minds. It reminds them of something they still experience in their lives

–  Something that needs to be fixed.

Finally it presents the affiliate offer as a natural solution. You’ve already discussed their problem. Now you’ll recommend a product that fixes it. This generates sales because it closes a loop in their minds.

My point is: Talk about a problem and then offer a solution.

#31 – Focus on Benefits, Not Features

There is a trick to writing the copy for your affiliate recommendations. My advice is to focus on the benefits. This is the end result a person receives by taking action. These aren’t the features of the product.

Here’s an example of how one is different from the other:

See the difference between features and benefits?

The features are a list of a product’s attributes. The benefits are what a person experiences while using the product.